A quick look at the state of the meme coin sector will let you know that it is thriving. In fact, meme coins are seeing the sort of market growth and consumer acceptance that more ‘serious’ cryptos can only dream of. With this, memecoin press releases are flying all over the place in a bid to secure more attention for various projects.
As we’ve said in a previous blog post, images can be a great way to make your press release more memorable and engaging. But how do you find the right images for your memecoin press release and others?
Look For Stock Images
While, as we’ll detail in this article, creating your own images has a lot of benefits, you might also want to consider stock images if you are short of time, funds, or both. There are many great stock image sites you can turn to like Pexels and Unsplash. On these sites, you can find images related to crypto, blockchain, and much more. If your meme coin is based on an animal or a meme that is well-known enough, you could even find an image to this effect. Make sure, of course, that you give credit for the image once the memecoin press release goes out.
Use Visual Depictions of the Token
Visuals are a big part of the crypto sector as customers want to have something tangible to look at when dealing with your token. While, unlike fiat currency, your memecoin might not have a physical representation, you can always design a digital one. Have a graphic artist design an image of a token with your project’s logo and include this in the memecoin press release. Tokens like Dogecoin and Dogwifhat have images that we’ve come to associate with their brand, and if you’re a newer memecoin especially, you’ll need this to gain investor confidence. Besides being used in your press release, it can also be used in marketing materials.
Illustrate Use Cases
When people are looking at a new memecoin and considering buying it, one of the main things they consider is its use cases. The use case of the token typically dictates how long it will thrive in the market and as such, your memecoin press release has to communicate this very well. One way you can do this is by illustrating its use cases in its image. Say your token can be used in a new game. Show a screenshot from the game and the token is used to buy items, unlock bonuses, and so on. If the token can be used to redeem entry to a metaverse or in-person event, show this as well. This will make the press release not only more interesting but effective as well.
Show Exciting Metrics
Memecoins are a big asset class because they have done so well in the market, often gaining several times their initial investment. The image you add in your memecoin press release can be a way to illustrate this. Adding something like ‘100X growth’ or a graph showing how much it can potentially increase in value can go a long way to convince readers of its potential. It could even be included if your press release is turned into a story for crypto media platforms.
Show Your Mascot
As we’ve said before, having an image associated with your memecoin only helps investors identify with it more and this includes having a mascot of some sort. This is generally easy to achieve as many memecoins are based on animals, memes of people, or pop culture. Chances are your ecosystem already has a main character and your memecoin press release is a great way to introduce them to the public.
Have Vital Memecoin Press Release Information
The point of images in your memecoin press release is to not only be engaging but informative as well. People are drawn to images more than words so make sure the most vital information is noted. For example, your launch date and time should be boldly listed so customers know when the token will be available. Other vital information includes the site it can be bought on, the blockchain it is native to, the price per token, and the total supply. Think of it this way; if a potential investor only looks at your image and ignores the rest of the press release, they need to have seen enough information to make a decision about your project.
Include QR Codes and Links
As you might have noticed, more promotional images feature QR codes to increase conversion rates. The truth is that a reader might see your image and not take action immediately. However, with QR codes and links, they can immediately visit your site and invest in your token. So, make sure that you include links and/or QR codes to point potential investors to the main web pages associated with your project.
Re-Inforce Brand Identity
Every press release, memecoin-related or not, is a chance to further communicate your brand identity to your audience. So, as we’ve said in previous blog posts, make sure you hit all of the marks. This includes infusing your official brand colours, logos, language style, and whatnot. If your business is a new one in the blockchain space, it could be the start of your brand identity journey and if it is a more established one, it is a chance to build on what you’ve already started.
Conclusion
A memecoin press release is typically the first step to introduce a new meme token into the industry and so, it has to be done right. A part of doing it right is attaching images that are not only eye-catching but also serve the larger goal of converting sales.
As we’ve explained in this article, the images need to communicate brand identity, provide all the necessary information about the token, illustrate its use case, and deliver metrics if possible. If these can be achieved, your meme coin will benefit in the long run.