The Sandbox and Upland Partner to Revolutionize Web3 Gaming

Mountain View, California, Paris, France, May 30th, 2024, Chainwire

The partnership focuses on the active involvement of both communities to create a compelling presence across each virtual ecosystem. 

Leading decentralized gaming platforms The Sandbox and Upland have announced an exciting new partnership to activate and inspire community creation and participation across both ecosystems. 

The partnership will establish a mutual presence in each other’s virtual worlds, whereby Upland will build its headquarters in The Sandbox on a 6×6 LAND and The Sandbox will get an exclusive neighborhood in one of Upland’s cities. To celebrate the launch, The Sandbox and Upland will be running a joint design competition that will spotlight the creativity and talent of both communities. Creators can submit designs for Upland’s HQ in The Sandbox or voxel-styled structures to be built exclusively in The Sandbox neighborhood in Upland. 

The partnership’s initial phase also aims to build and incentivize the two communities to explore and discover both platforms. The Sandbox will conduct an exclusive drop of its neighborhood’s virtual properties in Upland to LAND owners. “Uplanders,” as the community on Upland is known, will have the chance to win SAND and exclusive NFTs by completing tasks in The Sandbox.

Details and timeline of the partnership, including the design competition kick-off and the location of The Sandbox neighborhood on the Upland map, will be unveiled at Upland’s in-person Genesis Week live event. Representatives of The Sandbox and Upland will share insights about the partnership and its future vision at a fireside chat during the Sahara Hotel in Las Vegas on June 7th. To celebrate the partnership and invite participation from The Sandbox community, The Sandbox will offer a limited number of tickets for free to LAND owners in the nearby area.  

“These are two of the strongest communities in Web3 gaming coming together to offer new ways for people around the world to build, create, and connect,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Our partnership signifies another step towards revolutionizing digital interaction, opening up access for creators and players to connect in new, immersive ways where interoperability drives cross-pollination of creation and innovation between different ecosystems.”

“This is the first collaboration of its kind in Web3, where two original platforms work together to enrich the experience for both communities,” said Dirk Lueth, Co-Founder and Co-CEO of Upland. “This is an exciting level-up for our vision of the Open Metaverse, where players and assets move across platforms for an elevated, immersive web experience.”

Both The Sandbox, a subsidiary of Animoca Brands, and Upland, an Animoca Brands portfolio company, are founding members of OMA3 (Open Metaverse Alliance for Web3, This partnership represents a significant step toward realizing the vision of an Open Metaverse.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is a decentralized virtual world driving the growth of virtual real estate demand. The Sandbox has partnered with major brands, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari. Building on The Sandbox IP, which has over 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized platform to create immersive 3D worlds and game experiences and to store, trade, and monetize their creations safely. For more information, visit

About Upland

Unveiled in 2019, Upland is the leading mobile web3 gaming platform mapped to planet Earth with a mission to build the world’s largest digital open economy. Together with strategic alliances with FIFA, the NFLPA, Stock Car Pro Series, UNICEF, and others, Upland offers diverse activities, including virtual property trading, world-building, car racing, virtual shops, and rich, immersive social experiences. Upland has a strong creator and developer focus with a platform that connects to both Web2 and Web3 applications. For more information, visit or download the mobile app on the Google Play and Apple Store. Contact: [email protected] 


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