QOMEX Summit 2026 to Bring Together the Leaders Shaping the Future of Digital Commerce in the UAE

Dubai, UAE, October 3, 2026

Stellar Connect Events LLC is set to host the 2nd Edition of QOMEX

Summit 2026 on 9 September 2026 at Al Habtoor Grand Resort, Autograph Collection, Marina,

Dubai, bringing together senior executives and technology leaders from across the UAE and GCC to

examine what comes next for digital commerce.

QOMEX, the Quick On-demand Market Experience Summit, is designed around the rapidly changing

intersection of digital commerce, quick commerce, artificial intelligence, customer experience, data

intelligence and commerce technology.

As customer expectations move toward faster, more personalized and increasingly predictive

experiences, businesses are being challenged to rethink not only how they sell, but how they

anticipate demand, orchestrate customer journeys and operate at scale.

QOMEX 2026 will bring these conversations together under one platform.

Commerce Is No Longer Just About the Transaction

The next generation of commerce is being shaped before a customer even clicks “buy.”

AI agents are influencing decisions. Predictive engines are anticipating customer needs. Automation

is transforming operations. Real time data is changing how businesses make decisions, while

personalization is becoming an expectation rather than a differentiator.

QOMEX will examine the technologies and strategies behind this transformation, with a particular

focus on:

AI and Agentic Commerce
Autonomous Customer Journeys
Quick Commerce and On Demand Experiences
Digital Commerce and E Commerce
Data Infrastructure and Real Time Intelligence
Experience Orchestration and Personalization
Omnichannel Commerce
AI and Machine Learning
Automation and Intelligent Workflows
Composable and API First Commerce•
Digital Payments and Customer Engagement
Fulfilment, Last Mile and Operational Intelligence

The summit will move beyond broad discussions around digital transformation to explore the

practical infrastructure, technologies and strategies required to build faster, smarter and more

connected commerce ecosystems.

Senior Leaders Bringing the Conversation to Life

QOMEX 2026 will feature senior executives from leading organisations across retail, ecommerce,

technology, customer experience, marketing, loyalty, payments and digital transformation.

Featured speakers include:

Darine El Sabbagh, General Manager, E Commerce & Omnichannel, Chalhoub Group
Aaryan Kapur, Group Head of Digital Marketing, Aster DM Healthcare
Arwa Cherif, VP Middle East, Ibexa
Karim Cheaib, Head of Strategic Growth Middle East, Ibexa
Sagarika Nayak, Group Director, Customer Experience and Service Excellence, GMG
Suryaveer Singh, Head of Loyalty CRM & Data, ENOC
Yogesh Sharma, eCommerce Manager, UAE, Beiersdorf
Maaz Zahid, Vice President, Digital, Innovation, Customer Experience & AI, ADNOC Distribution
Shahir Aziz, Head of Payments Platform and New Bets, Careem
Antonio Ricciardi, SVP, Consumer Intelligence & Engagement, e& Smiles

Together, these leaders represent the different forces driving the evolution of commerce across the

region, from AI and customer intelligence to ecommerce, omnichannel strategy, loyalty, digital

marketing, payments and enterprise transformation.

The Questions Businesses Need to Answer Now

QOMEX is built around the challenges facing commerce leaders today.

How much of the customer journey can actually be automated?

Can AI predict what a customer wants before they know it themselves?

What happens when personalization becomes real time?

Where does human judgment still matter when algorithms increasingly influence customer

decisions?

How can retailers and ecommerce businesses build infrastructure capable of supporting always on

commerce?And perhaps most importantly:

Are businesses adapting quickly enough to the customer expectations they are creating?

These questions will drive the conversations across the summit.

One of the key discussions, “Do We Need Humans? Your Next Customer Is an Algorithm Away!”,

will examine how AI agents, predictive engines and automation are increasingly influencing the

customer journey, while exploring where human interaction and judgment continue to create value.

Two Strategic Perspectives on the Future of Commerce

QOMEX 2026 will bring together two interconnected areas shaping the next phase of digital

commerce:

AUTONOMOUS JOURNEYS

Exploring AI powered commerce, predictive customer journeys, intelligent decision making,

personalization, automation and the growing role of AI agents.

PROGRAMMABLE COMMERCE

Examining the infrastructure behind connected commerce, including composable architecture, API

first integrations, data ecosystems, omnichannel operations and scalable commerce platforms.

This approach allows QOMEX to address both sides of the transformation: the experience customers

see and the technology infrastructure making it possible.

A Meeting Point for Commerce Leaders and Technology Innovators

QOMEX is designed to create more than a conference environment.

The summit provides a platform where enterprise decision makers, retailers, ecommerce leaders,

marketplaces, technology providers, innovators and industry experts can exchange practical

insights, explore emerging technologies and create meaningful business relationships.

With 200+ senior leaders expected to attend, QOMEX provides an environment for conversations

between the people building digital commerce ecosystems and the organisations providing the

technology to power them.

For technology companies and solution providers, the summit also creates an opportunity to

demonstrate how their capabilities can address real business challenges across commerce, customer

experience, AI, data, automation, payments and fulfilment.Building on the QOMEX Journey

Following the first edition of QOMEX, the 2026 summit expands the conversation around the

technologies and business models shaping the future of commerce in the UAE and wider GCC.

QOMEX has been developed as a focused platform for those working at the intersection of

commerce, technology, customer experience and operational innovation, with the objective of

bringing the region’s decision makers closer to the ideas and technologies defining what comes next.

About Stellar Connect Events LLC

Stellar Connect Events LLC is a UAE based event management and business engagement company

specialising in conferences and summits, B2B bespoke events, turnkey exhibition stands and

corporate event management.

With 50+ events, 100+ partners and 2,000+ registrations, Stellar Connect has developed an

expanding presence across the MENA region, India and Malaysia, creating platforms that connect

businesses, technology companies, government stakeholders, industry leaders and professional

communities.

The company’s approach combines research, strategy, agenda development, international

marketing, public relations, partnerships, audience development, production and on ground

execution to create events designed around meaningful business outcomes.