Sidekick Launches Educational Initiative to Bridge Web2 and Web3 Worlds

London, United Kingdom, May 7th, 2024, Chainwire

The recent approval of a Bitcoin ETF has sparked interest in the market. However, despite active capital flows, there are still barriers for external investors. This segment discusses how traditional investors and Web2 gamers can navigate the complexities of the Web3 domain without needing specialized industry connections.

What is SideQuest?

SideQuest is the UK’s largest gaming cafe brand and online platform with over 180,000 community members. Having partnerships with over 40 games including League of Legends, Fortnite, and CS:GO, and major esports teams, including an official partnership with Riot Games, SideQuest organizes over 150 tournaments annually with prize pools and giveaways. Additionally, the company features a unique Sidekick system where players can connect with experienced “companions” to guide them on their journeys to become pro gamers.

What is Sidekick?

Developed by the experienced team behind SideQuest, Sidekick bridges the gap in the Web3 ecosystem by transitioning real users from Web2 to Web3. Selected for season 7 of Binance Lab’s Most Valuable Builder (MVB) accelerator program, Sidekick is the only web3 gaming/social project chosen among the 1.8% of applicants.

The platform features a user-friendly Web 2 UI/UX combined with a Web3-enabled backend, aiming to simplify the complex entry barrier to Web3. The name “Sidekick” reflects its role in providing companion services tailored for both gaming and cryptocurrency markets. By offering personalized guidance and support to individuals entering the Web3 space, Sidekick aims to become a leading user education, social, and gaming channel, akin to platforms like X, YouTube, and Twitch.

Supported by industry leaders such as Binance Labs,, Discord, and ongoing discussions with Telegram, alongside existing gaming partnerships, Sidekick is well-positioned to facilitate mass adoption by bringing Web2 gamers into Web3.

Who is Sidekick?

The founders of Sidekick are seasoned gamers and gaming industry professionals with extensive experience in traditional and Web3 gaming. Leveraging insights from their roles, including the head of overseas expansion for Wanyoo Internet Cafes, they possess a deep understanding of overseas gamers’ needs. Core team members, hailing from top global streaming platforms like, bring significant industry experience. Additionally, the team includes Web3 industry OGs and investors proficient in multiple languages, enhancing Sidekick’s market insight and product capabilities. 

The team has a proven track record, having developed a robust monetization platform for community enthusiasts, facilitating a substantial economy with $3.8 million in payments volume and $3.3 million paid out. With over 15 million registered users connected, they have experience in game publishing, generating over $500,000 in revenue, and facilitating sales of over $2.5 million worth of in-game currencies and items. This track record uniquely positions them to bridge gaps in Web3 and drive Web2 user acquisition.

Getting Involved with Sidekick

Sidekick has recently launched its educational initiative, the “School of Athens,” which offers users the opportunity to both develop and get rewarded for their Web3 knowledge. Initially, rewards are in the form of points alongside a Web3 certificate for completing the orientation course. For additional rewards, knowledge and skill enhancement, other programs such as “Match to Play” are also available. 

More information about these opportunities can be found here and Sidekick community channels on platforms like Twitter and Discord.

About Sidekick

Endorsed by Binance Labs MVB and exclusively supported by with over 15 million users, Sidekick is dedicated to leading 3 billion gamers in embracing the Web3 space.

Website | Discord | Twitter | Telegram


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