As a business in the crypto space, you’ll find yourself putting out a crypto PR at one point or the other. When that happens, you’ll be faced with several options, including the choice of writing the PR yourself or outsourcing to someone else.
You’ll find strong defenders of both options and the truth is that there are pros and cons of each. In this article, we’ll break out the reasons why you might want to outsource your crypto PR and some challenges that come with this.
Pros of Outsourcing
First things first, it is worth looking at the ways that it would benefit you to outsource your crypto PR writing through a service like what we do here at BTCWire:
Saving Time
Let’s face it, writing a crypto PR takes time, especially if you want to write a good one. In many cases, the information that will be included in a crypto PR can be found on several web pages, whitepapers, social media, and so on. You might even know what you want to announce but don’t have time to flesh out the details. After all, you have a business to run. By outsourcing this, you save yourself a lot of time that can be used to address other aspects of your business while someone else does the time-consuming work of crafting the crypto PR. This is doubly important during very busy periods when you need the PR created fast.
Saving Effort
In the same way that a crypto PR takes time to create, it also takes quite a bit of effort. This includes researching the project and the developments around it, sourcing quotes, going back and forth to rewrite the piece, and so on. If multiple versions of a crypto PR need to be made for different publications, you have yet another layer of complexity to deal with and might not want to bother with all of this. By outsourcing, you don’t have to. Instead, a dedicated team can take on the trouble of researching, writing, and reworking your crypto PR to your specific tastes.
Access to Expert-Written Crypto PRs
One thing we’ve always believed here at BTCWire is that crafting a good crypto PR is a skill that not everyone has. Sure, there are technical templates you can follow but just like not everyone can write a love song, not everyone can create a crypto PR that captures readers’ attention and breathes life into even the most mundane-seeming announcements. One of the core ways to succeed in any industry, especially one like crypto, is to know when to surrender to the experts and let them do their thing. When you outsource your crypto PRs, you can enjoy the services of experts with years of experience that will benefit your business.
Tie-in With Distribution
If you’re constantly putting out crypto PRs, chances are that having them written is not the only aspect you’ll want to outsource. There is also the matter of distributing the PRs to media platforms afterwards, which can be just as time-consuming and complicated. But the good news is that you can have both done by the same team if you opt for a crypto PR distribution service like what we offer here at BTCWire. Rather than having two teams in two organizations liaise about how to get a written PR from creation to distribution, everything is done by one firm, making it smoother, faster, and taking a load off your shoulders.
Add-Ons
If you’ve looked at our packages, you’ll see that there are several add-on services you can enjoy on top of getting your crypto PR written. These include images being sourced for the PR, SEO support to make sure it ranks as highly as possible, editorial reviews to make sure it meets each site’s specifications and whatnot. Getting all of these done independently would incur more costs and require several professionals to step in. But, once again, outsourcing these tasks means that you get access to these services and have several fewer things to worry about when it comes to your crypto PRs.
Challenges of Outsourcing
Even with all the benefits, there are a few drawbacks you’ll want to be aware of.
Revision Time
If your crypto PR is being created by an external team, you’ll need to go back and forth with them to review it to your specifications. Certain things will need to be changed, for example, or it might not read exactly how you want it the first time. Depending on how smooth communication is and how big the edits required are, this can eat into your time. So while outsourcing crypto PRs can save you time, they can (ironically) take more time than necessary if there is poor communication or limited synergy between teams.
Preference For in-House Work
We’re all human and we all have our preferences, including when it comes to how our business outputs are delivered. You might have a person or a team within your business that just knows how to craft PRs in a way that best aligns with your business goals and needs. Or maybe you like as many of your processes done in-house for control purposes. Either way, you might simply not want to outsource.
Added Cost
Here at BTCWire, we have several packages to meet customer needs no matter their budget. Still, having your crypto PR written will incur an added cost and not every business will be able to handle it. If your business is newer to the sector or simply doesn’t have the budget for outsourcing crypto PR writing then you’ll simply have to forego it for the time being.
Conclusion
We know more than most the time and effort that goes into a good crypto PR and how much it can benefit a business. Not every business has the resources or even wants to do all of their PR creation in-house, which is why we work to make the process easier and more effective.