So many of the developments in the world of crypto take place online that we sometimes forget that the industry exists in the material world as well. One of these is through crypto conferences. Several major conferences like Token2049 and Blockchain Expo are held each year and attract thousands of attendees, as well as world-class speakers.
But beyond the opportunity to network, share ideas and improve your business, crypto conferences also offer some juicy PR opportunities. In this blog post, we’ll share the ways that crypto conferences can generate good PR for you.
Publicize the Crypto Conferences You Will be Attending
Crypto conferences are a goldmine of publicity that you should certainly take advantage of if you can. As soon as you are confirmed to attend the conference, put out a press release announcing it, as well as the level of participation you’ll be engaging in. If you have a booth or will host an event, make it known to the public. Another tip would be to put out a press release after you have attended recapping the experience. In the lead-up to these events, journalists will be scouring the internet for press releases mentioning the conference to turn into news stories so you’re more likely to get covered by them.
Acts as a Sponsor
One of the best ways to get publicity from crypto conferences is to sponsor them. Depending on the level of sponsorship you offer, your business will be prominently featured by the organizers. This includes having your business name and logo on the website, on promotional materials, mentioned in their own press releases, and so on. Speak with the planning teams of the conferences well in advance to find out the prices for the various sponsorship tiers. Choose one that is within your budget or sponsor a smaller conference you can afford. Either way, try to get your name out there as the conference rolls around.
Pay For a Booth
Most crypto conferences allow attendees to pay for booths to advertise themselves and engage with others. While it might not be affordable to everyone, it is worth it if you can. First, it allows you to publicize yourself in person to potential customers and partners. Booths are made for visibility and if you are chasing good PR for your business, you’ll need as much visibility as you can muster. It also means that you can create more content regarding the conference for your online audience. Think interviews, Q and As, pictures, videos, and much more with your company logo and booth firmly visible.
Organize a Side Event
Besides the keynote speeches and exhibitions, conferences are popular because of the different side events they host. These include fireside chats, hackathons, parties, quizzes, and other social events. If you can, consider hosting one at the conference. They tend to draw a crowd as they are less ‘serious’ and can be a source of networking with others. People are more likely to post online about the party they attended than the keynote speech and if the party is organized by your company, you get publicity benefits. Once again, it is worth speaking to organizers to see how feasible this would be.
Create Content About Your Attendance
As we’ve said, crypto conferences are a goldmine for publicity and you’ll have to milk them for everything you can. This means creating as much content as you can about every aspect of the experience. Create TikToks about how your team set up your booth, have Vox pop interviews with other attendees, do a roundup video of each day, and much more. The more content you put out, the more your business will be discovered by attendees and people online looking for information about the conference. Online searches for the conference will be at their peak during the event itself and creating content means you will be the most visible. In the best-case scenario, the conference might specifically invite you next time with perks.
Write a Report on It
After the conference has wrapped up, it would be a good idea to write a report on the topics that were discussed. If AI use in Web3 was a point of discussion, write a report and cite the different speakers at the event. Give your own opinion and spin on the topic and put out a press release about the report. With any luck, top crypto news websites will pick up on it and this ensures publicity even weeks after the event has ended.
Link Your Brand to the Conference
Crypto conferences typically happen once or twice each year and this can offer multiple opportunities to generate buzz for your business. But this will be most easily done when you link your business to it. Besides the obvious steps like sponsoring the conference, you can also mention on your website and social media fees that you are an official sponsor. Platforms like Instagram allow you to pin posts so consider having your photos from the conference front and centre. This will keep your business closely tied to the conference in between the events.
Publicize Your Brand While in Attendance
While at the conference, make sure you make an effort to publicize your business to other attendees. We’ve touched on booth and side events but try to incorporate merchandise into your strategy. Give away mugs, pins, bags, and other items with your company name and details on them. As you mingle with others, hand out your business card to immediately connect with them on social media. While this leans more towards networking, it is one of the biggest benefits of crypto conferences and shouldn’t be neglected.
Conclusion
Crypto conferences play a vital role in the industry and are also a way for businesses to get involved and drum up publicity. As we’ve said in this blog post, you can choose to pay for publicity via sponsorship or booths or leverage more practical methods like creating content and putting out press releases.