So, you’ve written a great crypto press release. That’s great but not the only thing you’ll want to do. After your crypto press release is written, you’ll want to make sure that it is published on the top crypto news websites that will give you the most reach.
Even before you begin sending out this press release, you’ll need to first identify them. But how do you do this? The key is to keep certain metrics at the forefront of your mind to help you decide which ones are the best to pursue.
Google Ranking
Ultimately, the purpose of submitting a crypto press release to a news website is for other people to read it online. As such, it is important that you consider the Google ranking of whatever websites you want to submit to. As a rule, the higher the website’s ranking, the better-placed it will be by Google.
Most people, studies show, do not read past the first results page on Google. This means that if your press release is published on a website that doesn’t rank on the first page of Google results, it is much less likely to be seen. The best way to go about this would be to simply google the crypto-related topic your press release is about or a general term like ‘crypto news’ and see which sites are prominently featured.
Also, look at the Google News section and see which sites are prominently featured. This will give you an idea of the Top Crypto News Websites. Alternatively, you can turn to the myriad of tools in the market for this purpose.
Readership
Another factor that impacts Google rankings and should be considered when choosing top crypto news websites is the readership of the site. It’s a simple principle that the more readers a website has, the farther its reach and the more eyes that will be on your crypto press release. There are also several ways to find out the readership of a crypto news site.
Some websites publicly disclose the number of readers they have on their homepage/about section or have view counters on individual articles. In that case, take a look and consider what the current readership numbers look like. There are also online tools that can analyse websites and give an estimate of their readership and you can consider doing those.
Keep in mind that press releases might attract less attention than general news stories so it would be best to investigate average readership for these releases. This should help you compare crypto news sites and determine the ones with the biggest audience.
Top Crypto News Websites With Industry Reputation
The Top Crypto News Websites that your press release appears on will reflect on your business so you have to consider the reputation of these sites. Your press release appeared on a dodgy news site will not speak well of you so you have to do a bit of investigating before you submit your release to any site.
One way would be to find out how often the site is linked to by others, which is commonly referred to as backlinks. The more backlinks the site has, the more it is cited as a source by others, which speaks well of its reputation. Also, consider how many interviews and exclusives they have with top executives and reputable companies.
If respected firms in the industry are speaking directly to them, this is a good sign. Another way would be to sign up for a press release distribution platform like BTCWire. Not only do these services list the top crypto news websites, but these sites are also vetted according to several metrics before being offered to clients.
History With Crypto Press Releases
It is not just enough for a crypto news site to be widely read or even respected in its field. As much as possible, you want to choose one that has a positive history of publishing crypto press releases. First, make sure that the site is known to public press releases, especially those that relate to your business niche.
Take a look at the press release section of the website (it would be quite concerning if it doesn’t have one) and look at what types of companies publish with them. Are they in the same niche as you and do you have the same audience? This will give you an idea of whether or not the site is right for you. Also, consider how the press releases are formatted. Do they look professional? Are they compelling?
Finally, you can search the website’s name with the term ‘press release’ to perhaps find out other people’s experiences with submitting and having their press releases published with them.
Subject Matter
The term Top Crypto News Websites is quite broad considering the fact that there are crypto news of all niches. There are sites focusing mainly on altcoins, specific blockchains, NFTs, DeFi, and much more. No matter how highly ranked or respected an NFT news site is, it would not do much for a new altcoin trying to circulate its press release. Before you rush to submit your press release to any crypto news site, determine what its speciality is.
Some sites are more general and cover all things blockchain and crypto, which makes them a safe bet. Some others focus on specific tokens or blockchain-based products in which case you have to be cautious to avoid a misalignment of subject matter.
Conclusion
Getting your crypto press release published on the right news website is crucial for its success. This why you should out as much effort into choosing the top crypto news websites as you do creating the press release in the first place.
Our tips above explain the things to consider when identifying these top news sites. There are the classic metrics like readership and Google ranking but also reputation and niche alignment. If all these are used to guide your choice of website to publish on, you can expect to not only reach a wide audience but one that is relevant to you.